Brand Identity
Hoop Away
Hoop Away is an immersive movement and hoop-dance retreat nestled amidst the hills, valleys and oceans of Waiheke Island, Aotearoa.
Project + Company Details
Hoop Away is an immersive movement and hoop-dance retreat nestled amidst the hills, valleys and oceans of Waiheke Island, Aotearoa. This hoop retreat has been intimately designed to connect people to themselves, the land, and each other, threaded with a unique cultural experience unlike anything else in the world.
Brand Identity
To reflect the fun, joyful and feminine lifestyle of the hoop community, a winter palette of cool pink and green, accentuated with a delicate feminine pink was chosen. Being set in nature and honoring the bond between human and Mother Earth, patterns found in nature such as tree rings, leaf imprints and dragonfly wings are used in circular shapes to further accentuate the brand.
The logo consists of a thin, classic sans serif with two hoops joined in an infinity symbol in the word ‘Hoop’ to symbolize the limitless boundaries and possibilities that exist in the hoop-dance practice. For typography, Just Sunday and Brandon Grotesque to help elevate the brand.
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